As media relations professionals, we prefer to stick to traditional weekday outreach. We know there are more newsroom resources and a better chance of getting coverage for our clients. ๐๐๐ ๐ต๐ฒ๐ฟ๐ฒ’๐ ๐๐ต๐ฒ ๐๐ต๐ถ๐ป๐ด: ๐น๐ผ๐ฐ๐ฎ๐น ๐ป๐ฒ๐๐ ๐ผ๐๐๐น๐ฒ๐๐ ๐ฎ๐ฟ๐ฒ ๐ผ๐ณ๐๐ฒ๐ป ๐ผ๐ป ๐๐ต๐ฒ ๐น๐ผ๐ผ๐ธ๐ผ๐๐ ๐ณ๐ผ๐ฟ ๐ฒ๐ฎ๐๐-๐๐ผ-๐ฐ๐ผ๐๐ฒ๐ฟ, ๐ฒ๐ป๐ด๐ฎ๐ด๐ถ๐ป๐ด ๐๐๐ผ๐ฟ๐ถ๐ฒ๐ ๐ผ๐ป ๐๐ฒ๐ฒ๐ธ๐ฒ๐ป๐ฑ๐. With fewer major events taking place, your story might be exactly what fills that gap.
Last Friday, I invited our local newsrooms to a great feel-good story about a client who turned an unused plot of land into a potato patch where they grew thousands of pounds of potatoes for the Edmonton Food Bank. By giving a heads-up a day before, promising great visuals, offering on-site interviews, holding the event earlier in the day, and of course, offering a feel-good local news story, ๐๐ฒ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฑ ๐๐ผ ๐ด๐ฒ๐ ๐ฐ๐ผ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐ฒ๐๐ฒ๐ฟ๐ ๐๐ถ๐ป๐ด๐น๐ฒ ๐๐ฒ๐น๐ฒ๐๐ถ๐๐ถ๐ผ๐ป ๐๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐๐ฑ๐บ๐ผ๐ป๐๐ผ๐ป. Global News, CBC, CTV, and City all stayed for close to an hour getting great shots, B-roll, and interviewing multiple people involved in the project. Our client received more than 23 minutes of coverage in total and reached more than 400,000 people.
The moral of the story, if youโve got a great local story, donโt hesitate to send out that availability invite for a Saturday or Sunday event.
